One of the recurring themes during August has been the lack of confidence amongst both consumers and businesses (although according to GfK/NOP, consumers are now less pessimistic than a month ago). In general, this appears to be based on fears about the impact that falling government spending could have on jobs.
Underlying data do not, however, necessarily support pessimism; negative sentiment could do more damage to economic recovery than anything. Double dip recession could become a self-fulfilling prophesy, if we are not careful. Measured in a recent survey by the Institute of Chartered Accountants and Grant Thornton, business confidence has fallen from just about a six-year high, to its lowest level since the recession. Just over half the respondents were more upbeat about economic prospects, but one in five was far gloomier – almost 50% more than three months earlier. Almost half of all consumers questioned expect their financial positions to worsen. There are surveys, such as one by Lloyds TSB, that suggest exporters are more confident, but the overall impact of a slow housing market appears to be sapping consumers’ confidence – at least when questioned. Conversely, retail sales for July were actually 1.1% up, compared with forecasts of just 0.4% – which rather reinforces the fact that opinion is more negative than behaviour.